Thursday, August 23, 2012

How to Work With Different Types of News Feeds

Here are other options on the webfor RSS feeds that are integrated within social networking sites. Facebook, for example, has it's own version of that that with a news page that puts in all kinds of information on what people in your circle of friends are doing online. This can be exploited to post links to your site, talk about your latest venture, and generally hog the limelight. So, while the majority of people are referring to RSS feeds when they talk about news feeds, there are other ways that term is used in different social networking sites.
As we discussed earlier, the two ways of using RSS feeds is to get subscribers or to use them to provide fresh content to your site. The first way involves an action that has to be taken by the person visiting your site. It isn't something automatic, so that you have encourage people visiting your site to subscribe. Since the mechanics of RSS feeds are still not that well known by the average Internet user, you have to educate your visitors to how to get the latest content using your RSS feeds. The truth is that they may actually be using a news outlet like Yahoo! but not even realize that the content is coming through an RSS feed. So, to get subscribers you must first educate them to what's available.
You don't have to get too technical about it, but you do want to give them a brief overview of why they want to become a subscriber to your RSS feed. They can get updates more quickly and be notified of when new content is up on the site. They can even set up email to receive it in a format that is easy for them to access. However, you have to educate them on how to do that, otherwise, they will take the path of least resistance, which is to ignore your RSS feed.
Create Buttons
There are a number of ways to make it easy for them to sign up. You can provide buttons for numerous news reader outlets, like Yahoo! Or Bloglines. You will have to get the URL for your news feed and use that to create a button that allows people who are familiar with these larger online news feeds to subscribe to your content. For that you have to have the RSS feed module installed and have it available. It will typically look like this: [http://yoursitename/feed] . Some places like Wordpress automatically install RSS feeds and you can use the address provided to create those subscriber buttons.
Offer A Targetedbie With Your Feed
If you're still having problems getting subscribers, try offering a small targetedbie to get them to sign up. It can be a report of some fantastic tips to save or make money, or it can be a targeted video download. Try to make it something you can deliver instantaneously over the web with autoresponders. That makes this feature very easy. Of course, realize that they may sign up and get your product and leave easily too. So, you want to continue to provide content that will keep them interested and subscribed.
Package Your Own RSS feed
If you have various websites and content and you want to get the word out fast with minimal duplication, you want to package your own RSS feed and promote that with other website owners. You will want to split up your content by categories that others may want to subscribe to. You wouldn't put any recipes on a site you have along with how to get hired on another site, even if they are both blog posts. You have to be clear that whatever you package in the RSS feed package is one topic or focal point of interest for specific news outlets. A way to do that is to separate the categories into feeds for the mainstream media, a feed for your customers, some for potential customers, and even your competition. Or, you can split up the feeds into discrete industries that you can market to specific news outlets.
Promote It To Various Outlets
After you've packaged your own feed, you want to make sure it is available for others to use. Whether that is by agreement to purchase the feed or whether you merely post it on website newsreaders, it's up to you. You can submit your feeds to search engines and directories, just like they were their own pages. They are actually web pages, but they are in XML format which needs the newsreader to decipher and read. Once you're syndicated on a variety of other sites, traffic will pour in non-stop as long as you keep providing content.
Featured Aggregators
To view the RSS feeds, people use aggregators. Some are programs you add to your browser or install on your desktop. Others are websites that allow you to set up an account and use them to read news feeds. Some you can even integrate into you email to get RSS feeds through email format. It doesn't matter what you use, but here are a few that you can find online that you can check out.
This is a great way to see how easy it is to use an RSS reader through a website. Many people set up a page here and have no clue they are actually using an RSS reader because it's not that technical. You just search for categories of news that area available as RSS feeds and then choose to see them. They put in all the headlines in the various choices you made and you can easily check multiple sites and headlines in the category that you want.
This aggregator works with Microsoft Outlook. The Newsgator Online RSS feed is a software package that is targeted to download and use on your desktop. The Newsgator database claims over 1.5 million feeds available. There is even a mobile version available for cell phones.
Yahoo Pipes
This aggregator helps you compile RSS feeds from other RSS feeds. You have the option to search for feeds, combine them any way you like, even filter them, and this is called a pipe. This pipe can then be outputted as another RSS feed that you can use to deliver fresh content to your readers. They have a list of hot pipes that you can see and the ability to put widgets on your website pointing to the pipes you create. You can even geocode the pipe and see it displayed on a map.
This is a popular feed reader that is online. It has a social networking flavor in that you can share your favorite feeds with your friends. You can also set up your blog roll on an external blog using the bloglines news subscriptions you've selected. If you have multiple blogs, this is a great way to update the blog roll in one place and see it updated everywhere you inserted that code.

Thursday, August 16, 2012

Three Sex Education Lessons From The Teen Pep Stories

One of the oft-repeated comments by characters in my novel, The Sex Ed Chronicles is that, in the absence of sex education, children learn about sex from their friends. However, the novel was based in 1980, before New Jersey high schools started to involve students in peer counseling.
On Valentines Day 2008, I read about a mini-controversy involving peer counseling on a New Jersey radio news Web site. The news coverage came out of one New Jersey high school: Clearview Regional High School in Harrison Township in the southern part of the state. There, parents object to peer counselors, high school juniors and seniors, counseling freshmen on a variety of topics related to sex education. The counseling model comes from a program called Teen Pep. Designed by the Princeton Center for Leadership Training (not affiliated with Princeton University), Teen Pep has been implemented in over 50 Garden State high schools for the past eight years. Therefore, Teen Pep is not a new program and school districts have had time to investigate its merits-only now, one school has made the news.
Teen Pep trains not only students, but also faculty advisors, to work one-to-one, but also as a team in various counseling situations. Schools contracting for Teen Pep work with the Princeton Center for a minimum of two years and there are supervisory field visits by qualified professionals to help ensure the program is running smoothly. A school that engages in Teen Pep makes a considerable intellectual investment, as well as a financial investment, to make it work. Part of this investment is to explain this program to parents.
Which takes me to lesson number one: if you are not ready to take these investments seriously, don't make them.
As I read about the incident at Clearview High, it became clear to me that the fault is not with the program, but with the school administration. It would have been easier for them to consult parents and clergy from the get-go, as they are supposed to do. I realize that teachers have objected to this-they did back in 1980 as well-but sex education is a subject where parents and clergy believe they have important opinions and knowledge.
I found it interesting to read that an advisory board would be formed after parents objected to individual aspects of the program. That should have been in place from day one.
Which takes me to lesson number two: after consulting parents, decide which topics students are qualified to discuss with peers.
Parental objections at Clearview stemmed from the idea that "kids were teaching kids to have sex. But there had to be clear differences between the topics teen peer counselors were allowed to teach, and those that had to be covered by a qualified sex education teacher-but they didn't make it in the press. Parents deserved to know, if they asked before school started. I realize that pro-abstinence organizations also use young speakers; their programs should be subject to the same parental review as the peer-counseling program.
Then I get to lesson number three: make sure you have qualified teachers.
The federal No Child Left Behind Act emphasizes a need for qualified teachers, meaning that a teacher should be certified in the subject they teach. That applies as much to sex education as any other subject. In the example of Clearview High, the program leader was an English teacher. When I reached family life education, I learned that sex education instructors were most likely to come from health education, home economics or social studies as well as nursing. I would also assume that guidance counselors could become qualified sex educators; they handle personal student issues as part of their job description.
It appears Teen Pep is working in most schools; only one school is in the news complaining, but those involved with this program should consider offering an alternative: to use degree candidates in counseling and education to counsel students.
This would not be peer counseling, but it would appease parents who worry about kids teaching kids about sex. It would also help provide professional development for sex educators.
Stuart Nachbar operates, a blog on education politics, policy and technology. He has been involved with education politics and economic development as an urban planner, government affairs manager, software executive, and now as a writer. His first novel, The Sex Ed Chronicles, about sex education and school politics in 1980 New Jersey, earned a coveted "Publishers Choice" selection from iUniverse.

Friday, August 10, 2012

Education Is Beyond College Degrees

I didn't take the ABMasscommunication (Journalism) course just because I wanted to have a degree, nor to ensure that I will become a journalist. In fact, I never dreamed to take a Masscommunication course since my health does not allow it. And I didn't like the spotlight. I took journalism for one reason and one reason only: to improve my writing. I was certain that writing was something I wanted to do for the rest of my life. I was also certain that there, lies my strength. These things were made perfectly clear to the interviewers who gave me a job.
However, a college education gave me something else. I got more than I bargained for. I found confidence, independence and the ability to defend myself. I got stronger.
God knows, it was not easy. I was a certified wallflower and crybaby in high school. I swear, on normal days, you would find me in a corner contemplating, observing, reading or writing. I was scared of people.
In college, I was exposed to different environments and my course had much to do with it. I had been to different prison cells, police stations, government agencies, radio stations and a television station, museums, different schools, restaurants, factories and publications offices and lots of other places where I could get news. I had talked to media practitioners, government heads, police officers and prisoners and other people. One course on investigative journalism had me walking either at 10:00 p.m. or at 2:00 a.m. the Philippine streets of Ramos, Orlando, Jones and Junquera. During these times, I was usually with one or two girls who were my classmates, but I also tried doing it alone when I had no choice. There were also places like the Carbon market.
I got to work in newspapers particularly in the news, advertising, and credit and collection departments. I got to work even in a museum, which was actually a huge, almost two-hundred-year-old wooden house of a prominent Spanish era family.
There's so much to narrate where education is concerned. Yes, education is pointless if you don't use what you have learned...when your only aim in studying is to graduate and have a college degree. But education is there to help you gain the skills needed to survive in the real world where you have to be globally competitive. And if you already have that skill, education will improve it, bringing along other aspects and expertise you never thought would be useful. Education does not only focus on the intellect and the mechanical also helps shape you into a better and mature individual and define you as someone who could go through the adversities in life.
Perhaps I was lucky to have studied in a very good school, which incorporates experience to solidify the what's in learning. In my school, we were thought about laws and human behavior, as well as confidence. I got to study broadcast and print laws and ethics. Even languages such as Nipongo, Spanish and Chinese were thought in my school. The Media Education and Psychology courses helped me know what to bring to the audience and understand why a person responds in such manner. Philosophy and Debate and Argumentation courses helped me know what is right thinking and reasoning from what is not. And so many other things.
Perhaps a person who claims to have attained education have not truly attained it if he had not made use with what he has learned. And education is not only confined within the four walls of the classroom. Education is a lifelong process.
I am currently working as a junior business news editor -- alongside UP graduates who are known to be intellectually advanced -- and this I tell you, if not for the kind of education I have, I wouldn't have become one. My kind of work deals with foreign laws on business especially on bankruptcies...things you don't easily get without education. My school did not teach me foreign laws, but it has thought me how to be analytical and how to adapt to the kind of environment I am exposed to.
The good thing about my college education is that I was thought on how to land a job I want. Having a job that can support your lifestyle is not enough. Well, good for those who are already well off and do not need to support other members of the family. Correct me if I am wrong, but I doubt that if you have incurable disease that you would get the money for treatment from your parents or from 'the others'. What if those persons have gone? What would you do then?
But the best thing education has brought me is the kind of person I have become. It has helped me see what I can be and that I can do great things even through small beginnings. It has helped me spot lessons out of disappointments and therefore helped me become optimistic. Education, all in all, has helped me love myself.
When I look at the mirror, I couldn't help but smile, although I am still learning more and more of this cool person.
A certain writer named Anne once wrote:
The best and most beautiful things
in the world cannot be seen
or even touched.
They must be felt with the heart.
Loving myself is what I do best
No one can make me feel
any less.

Friday, August 3, 2012

Booming: Television News Channels in India

News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.
Indian Television - Flash Back
Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.
As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.
Golf War – The Catalyst
Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.
Major Players
Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.
The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.
After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.
‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India's Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer's right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.
There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.
Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited's news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.
Regional Leaders
To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD - 4 to DD - 11 and DD - 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.
If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.
Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.
Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.